China is becoming Russia's key trading partner: according to the Russian Trade Representative in China, as of 2023, about 4,000 Russian companies are registered in China, and exports to China have reached more than $14 billion, and are expected to grow.
However, when approaching the Celestial Empire market, not only Chinese language skills are important, but also consumer profile and the details of doing business:
- Online commerce is the trend of the current PRC market is. Offline platforms account for about 2% of sales, while the rest is sold through marketplaces and social networks. The use of Chinese social networks (WeChat, Weibo) can be more effective than use of Western platforms.
- Successful market entry requires adapting marketing strategies to local traditions and consumer demands: Chinese values, differences in mind-set, taste preferences and nuances of the local language and culture.
- In addition to features of local people, it is important to take into account the climate conditions in each region: for example, that the packaging allows the products to be preserved during long transports and in all weather conditions.
- Business relationships are often built on personal acquaintances and trust, and business lunches and other B2B meetings are important to the Chinese. Local traditions in business communication and negotiation should also be taken into account.
To get a deeper into the issues of cooperation with China, we invite you to the Rostki Forum: on November 13-15 in Kazan experts will discuss all aspects of entering the Chinese market, share their practical experience and answer your questions. Don't miss out on a chance to gain useful insights!
However, when approaching the Celestial Empire market, not only Chinese language skills are important, but also consumer profile and the details of doing business:
- Online commerce is the trend of the current PRC market is. Offline platforms account for about 2% of sales, while the rest is sold through marketplaces and social networks. The use of Chinese social networks (WeChat, Weibo) can be more effective than use of Western platforms.
- Successful market entry requires adapting marketing strategies to local traditions and consumer demands: Chinese values, differences in mind-set, taste preferences and nuances of the local language and culture.
- In addition to features of local people, it is important to take into account the climate conditions in each region: for example, that the packaging allows the products to be preserved during long transports and in all weather conditions.
- Business relationships are often built on personal acquaintances and trust, and business lunches and other B2B meetings are important to the Chinese. Local traditions in business communication and negotiation should also be taken into account.
To get a deeper into the issues of cooperation with China, we invite you to the Rostki Forum: on November 13-15 in Kazan experts will discuss all aspects of entering the Chinese market, share their practical experience and answer your questions. Don't miss out on a chance to gain useful insights!