Tatar chak-chak could conquer the Chinese market
Tatar chak-chak could conquer the Chinese market. This was stated by Anastasia Nasedkina, founder and CEO of the digital marketing agency Mates China, and Li Hongxing, Vice President of the Consumer Business Department at Passion Group, answering journalists’ questions at the 4th International Forum “SPROUTS: Russia and China – Mutually Beneficial Cooperation”.
“Chinese consumers’ attitudes towards Russian products are generally quite positive. The Chinese view Russian goods as environmentally friendly and high-quality. Therefore, entering the Chinese market with food products is a great idea,” Anastasia Nasedkina said.
Li Hongxing reported that there is a dessert similar to chak-chak in China. However, it is made with sugar, not honey, and honey gives chak-chak a unique flavour. “I have tried Tatar chak-chak. We have a similar product in China. But I would not say they are very similar, since in China they add honey, while in our location they add sugar. Tatarstan is close to China, and our tastes are somewhat similar. I would highly recommend introducing chak-chak to the Chinese market,” Li Hongxing said.
According to Anastasia Nasedkina, before entering the Chinese market, manufacturers need to analyse their product’s competitiveness and then develop a marketing strategy specifically targeted at China. Moreover, social media in China, the founder and CEO of Mates China noted, is a primary sales channel, not simply a means of awareness.
Blogger, influencer, and singer in the Turkish Choir, Xing Kaizheng, explained that the content on Russian and Chinese social media differs. For example, short videos are popular in Russia, while in China, longer videos, sometimes reminding documentaries, are popular.
“I have advice for bloggers – there are two blogging models: an ordinary person travels to a magical world, where an ordinary person makes a video about their life in a foreign country, and a wizard in an ordinary world, where an unusual character, like me, talks about their life in the country, erasing stereotypes, trying local dishes, and so on,” Xing Kaizheng shared.
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The International Forum “SPROUTS: Russia and China – Mutually Beneficial Cooperation” will be held in Kazan on 16-19 August.
The business programme includes such areas as interstate dialogue, creative economy, medicine, industry, education, business and entrepreneurship, business associations, finance and investment, culture, media, law, transport, agriculture, tourism, and construction.
The SPROUTS Business Forum confirmed its high status by receiving the EFEA Awards and becoming a laureate and finalist of the prestigious International Russian Event Awards.
ANO “Directorate of International Programmes” acts as an operator for the preparation and holding of the SPROUTS Forum.
Tatar chak-chak could conquer the Chinese market. This was stated by Anastasia Nasedkina, founder and CEO of the digital marketing agency Mates China, and Li Hongxing, Vice President of the Consumer Business Department at Passion Group, answering journalists’ questions at the 4th International Forum “SPROUTS: Russia and China – Mutually Beneficial Cooperation”.
“Chinese consumers’ attitudes towards Russian products are generally quite positive. The Chinese view Russian goods as environmentally friendly and high-quality. Therefore, entering the Chinese market with food products is a great idea,” Anastasia Nasedkina said.
Li Hongxing reported that there is a dessert similar to chak-chak in China. However, it is made with sugar, not honey, and honey gives chak-chak a unique flavour. “I have tried Tatar chak-chak. We have a similar product in China. But I would not say they are very similar, since in China they add honey, while in our location they add sugar. Tatarstan is close to China, and our tastes are somewhat similar. I would highly recommend introducing chak-chak to the Chinese market,” Li Hongxing said.
According to Anastasia Nasedkina, before entering the Chinese market, manufacturers need to analyse their product’s competitiveness and then develop a marketing strategy specifically targeted at China. Moreover, social media in China, the founder and CEO of Mates China noted, is a primary sales channel, not simply a means of awareness.
Blogger, influencer, and singer in the Turkish Choir, Xing Kaizheng, explained that the content on Russian and Chinese social media differs. For example, short videos are popular in Russia, while in China, longer videos, sometimes reminding documentaries, are popular.
“I have advice for bloggers – there are two blogging models: an ordinary person travels to a magical world, where an ordinary person makes a video about their life in a foreign country, and a wizard in an ordinary world, where an unusual character, like me, talks about their life in the country, erasing stereotypes, trying local dishes, and so on,” Xing Kaizheng shared.
*****
The International Forum “SPROUTS: Russia and China – Mutually Beneficial Cooperation” will be held in Kazan on 16-19 August.
The business programme includes such areas as interstate dialogue, creative economy, medicine, industry, education, business and entrepreneurship, business associations, finance and investment, culture, media, law, transport, agriculture, tourism, and construction.
The SPROUTS Business Forum confirmed its high status by receiving the EFEA Awards and becoming a laureate and finalist of the prestigious International Russian Event Awards.
ANO “Directorate of International Programmes” acts as an operator for the preparation and holding of the SPROUTS Forum.